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Advertising on Spotify as an effective strategy
What ad types you can run?
Audio ads with a maximum length of 30 seconds played between songs, with a brand image alongside is a classic Spotify ad. Video Takeovers allows the user to watch your 30-second long video advertisement in exchange for 30 minutes of ad-free listening. Display ads are the ads that show banners at the bottom of your desktop/web interface. These are also shown when the user re-opens the app after a time.
What Makes Advertising on Spotify an effective strategy:
Audience Insights: The feature of diving deep into audience insight makes advertising on Spotify an appealing strategy for marketers who are finding it hard to understand their target audience. The more people stream, the more insights on their habits and choices.
Easy to use: The first and basic feature is that it is easy to use for any marketer. It gives you effective results in less time. One has to do less work while using Spotify as their medium of advertising.
Cost-effective: Spotify ad studio doesn’t charge a lot for their advertising. There is a $250 minimum campaign budget, this can add up to 25, 000 listens to your ads.
Reaching an engaged audience: Spotify is operating in 79 countries which gives a large reach to audiences. On average an individual listens to Spotify for around 148 minutes. It is estimated that 64% of audiences around 15-38 years of age listen to Spotify while working. Spotify is finding new ways to be productive and they have realized that audio is the best medium to engage the audience.
For more such updates, check Out recent Martech Cube blogs.
https://www.martechcube.com/advertising-on-spotify-the-next-big-trend/
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